Absurd! Sounds pretty far- fetched, doesn’t it? How could a book published in 1880 have any relevancy in today’s online world?
Phineas Taylor Barnum (July 5, 1810 – April 7, 1891), in his day, was known as “The Greatest Showman on Earth!” He will be remembered as a promoter, an entertainer, even a scam artist by some, but most importantly, he was a shrewd politician, businessman, author, and marketer. He brought to the masses previously unseen giants, midgets, mermaids, exotic animals, bearded ladies, the world’s largest elephant and other human curiosities. P.T. Barnum understood and practiced self-promotion like no one in his day.
Barnum was 60 years old when P.T. Barnum’s Grand Traveling Museum, Menagerie, Caravan, and Circus made its debut. “We ought to have a big show,” Barnum said, “The public expects it, and will appreciate it.” Appreciate it they did – Barnum grossed $400,000 in his first year of operation – a mighty sum back in 1870.
Barnum wrote a little book (only 50 pages) titled Art of Money Getting or “Golden Rules for Making Money.” I want to share this book with you as a way of thanking you for visiting my web site. Beyond that, this quick read is a treasure trove of timeless “money getting” wisdom that should help every entrepreneur.
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Barnum was a true legend at selling and marketing and indeed a very colorful character. The continued popularity of his book throughout the years attests to his timeless business wisdom.
Barnum was a marketing pioneer due to his innovative and impressive ideas about promotion. According to Wikipedia, “He knew how to draw patrons in, by giving them a glimpse of something that had never been seen before.”
Here’s a modern, still true and timely gem from Barnum: “Without promotion something terrible happens… Nothing!”