Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can't justify the expense of using a custom graphic designer. It's not that we really want to be DIY (do-it-yourself) designers - we just don't have a choice given our marketing budgets. I'm … [Read more...] about Marketing Design Mistakes to Avoid
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish. Certainly there are lots of different types of ads and so there are multiple outcomes that could be targeted for your specific ad depending upon its … [Read more...] about What is Your Definition of a Good Advertisement?
Many writers including bloggers, book authors, web site owners, and product creators make reading their articles and copy difficult. Of course, they don't try to test the patience of their readers - they just don't know better. They don't realize what it takes to make great readable narrative … [Read more...] about Make Your Articles and Blog Posts More Readable