If you play the "we guarantee the lowest prices" game, you will usually regret the decision. Of course, only you can be the judge as to your approach to pricing your products and competing in your niche markets. But I will tell you that unless you are into razor thin margins, exceptional … [Read more...] about The Pricing Trap: Trying to Undercut All Your Competitors!
How many folks do you know that have had a great business idea, but never got going because they figured they couldn't compete with Wal-mart, Amazon, some well established local competitor, or just big business in general? Maybe you've experienced some of those thoughts. I have a sense that … [Read more...] about Pick Your Battles – Stay Clear of the Big Boys!
I'll have to be careful with this post because some business owners will think I'm giving some very poor and bad advice about growing a solo business. Nonetheless, I need to warn you of a temptation that appears before almost every new business owner that gains some traction and realizes some … [Read more...] about Don’t Give In to the Temptation to Change Your Focus!