Are you one of the millions and millions of shoppers that automatically assume that "expensive = higher quality"? It's a common equation that experienced marketers understand and profit from daily. Consumers are vulnerable and marketers employ tactics that are specifically designed to capitalize on … [Read more...] about Does “Expensive” Mean High Quality?
Is "branding" a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In fact, it's my opinion that small tightly niched businesses have a lot to gain and very little to lose by creating and promoting their … [Read more...] about Branding a Niche Business
Do you have the proper mindset for solo business? As more and more "regular" folks move online to start businesses, it is quite apparent that not all of them think about their businesses in ways that will help them to become successful. And you really can't blame them for this thinking . . . … [Read more...] about Strategic Thinking for the Solo Business Owner