Is "branding" a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In fact, it's my opinion that small tightly niched businesses have a lot to gain and very little to lose by creating and promoting their … [Read more...] about Branding a Niche Business
The question was posed awhile back: "Is the customer always right?" What brought this discussion to my mind was an article I read recently about Macy's department stores and their customer service policies. Certainly every retail establishment is faced with the challenge of dealing with customer … [Read more...] about Is the Customer Always Right?
Here is my checklist of crucial questions to ask yourself about your solo business, whether it's still in the making or already cranking out a profit. Yes, there are some important things to consider beyond what you'll see on this list. But this is a place to begin, a reality check of sorts, … [Read more...] about Twelve Important Considerations For Every Solo Business Owner!