One of the surest things besides death and taxes, is the fact that change will occur in your business niche. It's inevitable. Markets for products and services evolve over time. Innovations in products and technology create new markets and make previous products obsolete. Changes in … [Read more...] about Do You Continually Inspect Your Business?
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email. Savvy marketers have used this technique to grab the attention of casual on-lookers and passers-by when other copy and narrative tactics simply fail … [Read more...] about Use This Strategy to Attract Customer Interest!
It's fun to skim through a number of new business plans in a short period of time. I always take special note of the sales projections and compare set against set. Of course, there is probably no merit in comparing apples to oranges as I'm suggesting I like to do. But it sometimes becomes … [Read more...] about Are Your Sales Projections Realistic or ‘Pie in the Sky’?