One of the surest things besides death and taxes, is the fact that change will occur in your business niche. It's inevitable. Markets for products and services evolve over time. Innovations in products and technology create new markets and make previous products obsolete. Changes in … [Read more...] about Do You Continually Inspect Your Business?
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email. Savvy marketers have used this technique to grab the attention of casual on-lookers and passers-by when other copy and narrative tactics simply fail … [Read more...] about Use This Strategy to Attract Customer Interest!
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you right between the eyes with his offer up front, or he forces you to read through the ad to locate the offer which will invariably be hidden at the tail end. The … [Read more...] about Where To Place Your Offer