Many new marketers struggle with the task of "picking a niche." You know why? They believe that you must pick a niche like you pick a lunch item off the menu at McDonalds. They think there are thousands and thousands of niches and "I must pick one of them" so I'm going to pick what might be … [Read more...] about Niche – It’s Probably Not What You Think
Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic to his products. Here are a few simple suggestions to boost your copywriting effectiveness and increase your chances of having the press … [Read more...] about How to Write an Effective Press Release – Part 2
If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of light, it would be worth the effort for every business owner to create as many links to that highway as possible. Think of these links … [Read more...] about How is Your Business Linked to the Information Highway?