Here's a very powerful marketing strategy for every small business owner that has ever wanted to "force" his clientele to identify with him. You realize by now the popularity and effectiveness of including stories in your ads. A great story is one of the most effective means of engaging a reader … [Read more...] about Don’t Hide Your Failures – Advertise Them!
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well at a given time depending upon the target audience, the product being sold, the venue, etc. At other times, nothing seems to work well. … [Read more...] about Give Your Sales Copy the 1 – 2 Punch!
I'm convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to its web site and products. But industry surveys show that the vast majority of all press releases (some estimate the number to conservatively … [Read more...] about Why Editors Trash Most Small Business Press Releases!