It's not how to build a web site, how to grow a list, how to write copy, or set up a sales funnel. No, this is at the root, the very foundation, of everything else you need to know about Internet marketing. It's so basic, simple, straightforward, and non-negotiable that it should be on your … [Read more...] about Marketing’s Most Basic Principle
Often I am asked if there are any hard and fast rules to the game we call Internet Marketing. I have always hesitated to say "yes" you have to do this or you have to do that. Why? Rules that are set in cement are nearly always proven to have exceptions. Internet business is so unique, so … [Read more...] about 12 Laws of Internet Marketing
Online shopping is no longer a fad or a "cool" way to spend your money. In fact, it's no longer the exception - it’s a major share of all business purchasing, even for the massive discount stores and "big box" stores with a strong retail presence. With the improvements in secure transactions for … [Read more...] about What Drives People to Buy Online?