The question was posed awhile back: "Is the customer always right?" What brought this discussion to my mind was an article I read recently about Macy's department stores and their customer service policies. Certainly every retail establishment is faced with the challenge of dealing with customer … [Read more...] about Is the Customer Always Right?
If you've read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted marketing to customers that have shown an interest in your business or products. Targeting prospects has so many marketing advantages, among them: It saves … [Read more...] about Market to Your Community Regardless of Your Niche
A lot has been written over the past ten years about business owners as risk-takers, and the characteristics or qualities that they possess which allow them to be successful in what they do. But very seldom does this skill show up on the lists that writers prepare extolling the virtues of the top … [Read more...] about Successful Entrepreneurs Have This Skill. Do you?