Wouldn't it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to have the Chamber of Commerce and the local Small Business Development Center calling you whenever they needed material for a story? Most small business … [Read more...] about Be There When the Media Needs You!
Don't mistakenly believe that corporate press kits are something reserved for the "big boys" of the business world! Press kits can be prepared and distributed by any company and they are a great way to get some positive publicity for your solo business. The idea behind a press kit is simple: … [Read more...] about Have You Created a Company Press Kit Yet?
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and products via public relations activities, marketing and press releases. I've been quite vocal on the subject a number of times. Why? I believe a … [Read more...] about The Continuing Case for Small Business PR