If you've read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted marketing to customers that have shown an interest in your business or products. Targeting prospects has so many marketing advantages, among them: It saves … [Read more...] about Market to Your Community Regardless of Your Niche
A number of years ago, several PR experts gave presentations at the Utah Information Technology Association's (UITA) gathering that was labeled: "PR Tips from the Trenches." I was quite interested in the event because of my belief that public relations strategies are: (1) often ignored by … [Read more...] about PR Experts Don’t Always Agree On the Best Approach
Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or "chosen" by those customers that want what they have to offer. That is no way to run a business. Marketing by chance rarely produces the result that will give the owner a full time … [Read more...] about What Are You Doing to Incite Some Interest and Buzz About Your Business?