Let me ask you . . . What do these marketing approaches all have in common? Before and after images of dieters Lifeless, straight, dull hair compared to vibrant "bouncy" glistening curls Smokers that have kicked the habit that now enjoy a new "lease on life" You driving your old jalopy … [Read more...] about Contrast: A Very Powerful and Persuasive Technique
Here's a very powerful marketing strategy for every small business owner that has ever wanted to "force" his clientele to identify with him. You realize by now the popularity and effectiveness of including stories in your ads. A great story is one of the most effective means of engaging a reader … [Read more...] about Don’t Hide Your Failures – Advertise Them!
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you right between the eyes with his offer up front, or he forces you to read through the ad to locate the offer which will invariably be hidden at the tail end. The … [Read more...] about Where To Place Your Offer