Every market and industry has jargon - technical speech - a unique vocabulary for terms and processes that happen in the industry. I have never heard the terms "lead magnet" outside the marketing space; of course, it just might be my limited exposure to other marketplaces. A lead magnet is … [Read more...] about Lead Magnets – What Are They and What Do They Do?
One of the first and most important tasks of any web site owner is to capture at least the name and email address of every visitor possible. You must make this exchange of information relevant to the niche topic of your web site and also none threatening to the prospect so that he/she doesn't … [Read more...] about An Easy and Cost Effective Way to Add Value to Your Registrations
Most of the time, I see marketers making the freebie "easy pickins" (i.e. in exchange for the name and email address only) and available whether the main web site ad is seen or not. We all know that many people set up free web-based email accounts with MSN, Yahoo, gMail, Hotmail, etc with the … [Read more...] about Read the Ad – Then Get Your Freebie!