Wouldn't it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to have the Chamber of Commerce and the local Small Business Development Center calling you whenever they needed material for a story? Most small business … [Read more...] about Be There When the Media Needs You!
If you've read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted marketing to customers that have shown an interest in your business or products. Targeting prospects has so many marketing advantages, among them: It saves … [Read more...] about Market to Your Community Regardless of Your Niche
Don't mistakenly believe that corporate press kits are something reserved for the "big boys" of the business world! Press kits can be prepared and distributed by any company and they are a great way to get some positive publicity for your solo business. The idea behind a press kit is simple: … [Read more...] about Have You Created a Company Press Kit Yet?