Is "branding" a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In fact, it's my opinion that small tightly niched businesses have a lot to gain and very little to lose by creating and promoting their … [Read more...] about Branding a Niche Business
Often the question comes up, "How do I compete in my niche when there are so many others selling the same product or service and they are doing it for less than I can?" In this particular case, the frustrated site owner was trying to sell his graphic design services, mainly logo design. He was … [Read more...] about When You Can’t Compete on Price
You are the new owner of an online business. You finally made the decision to go out on your own and leave the crowded corporate business world behind. You have chosen to "do your own thing" - to be your own boss - to take sole responsibility for everything that happens in your business and … [Read more...] about Ten Important Solo Business Advantages!