When you do business online, you have to get a little personal with your customers. There's no way around it. Being personal is fine with most of us, if we like and trust the person that's moving into our space. But online, being personal is a real challenge and a very sensitive issue for … [Read more...] about What? . . . Do They Think I’m Stupid or Something?
In every business it is critical that both customers and prospects trust the business owner. He/she must be trusted that he will represent his products and services in an honest and fair manner. The owner must be trusted that he will live up to his claims of service, guarantee, and product … [Read more...] about Why Your Customers and Prospects Must Trust You