When you do business online, you have to get a little personal with your customers. There's no way around it. Being personal is fine with most of us, if we like and trust the person that's moving into our space. But online, being personal is a real challenge and a very sensitive issue for … [Read more...] about What? . . . Do They Think I’m Stupid or Something?
One of my favorite mentors (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the Direct Marketing Vice President at Yahoo! I call him a mentor because I feel his direction and guidance have helped me immensely in my business career. He … [Read more...] about Permission Based Marketing In a World of Interruptions