Most folks are followers. They're like sheep in some respects - they wait in line to get behind a leader, a pace setter, or a spokesperson. Many of these people could be the leader themselves, except they would prefer to stay out of the limelight, the public eye, or the position of attention. … [Read more...] about The Power of a Letter to the Editor
The popularity of survey results in a specialized niche is undeniable. Customers and prospects alike love to be part of a survey and then look at the results. Often they compare their own responses with those of the survey to see if they have similar or differing opinions than the … [Read more...] about Survey Your Customers and Use the Results in Your Marketing
Most of the Internet's best marketing minds agree on this philosophy: "Don't try to create interest and excitement in your prospect for your product. Find an overwhelming desire already in your prospect's mind and fill it." What does this idea suggest? Simply this . . . Selling is made … [Read more...] about Forget Trying to Create Desire For Your Product!