A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing debilitater, depending upon how the fear is communicated. Of course my mind immediately began racing to apply these findings to online marketing. It's a curse I have … [Read more...] about When Using Fear Backfires in Your Marketing
Most "How to Start a New Home Business" books will include a list of personal characteristics or personality traits the author feels are necessary for the entrepreneur to have in order to be a successful small business owner. The personal traits that I've included on my list aren't those that … [Read more...] about Do You Have These Important Business Owner Attributes?
One of the greatest obstacles to man's drive to succeed in his own business (or any other great undertaking, for that matter) is the disdain most of us have for taking risks. The term "risk" has a very negative connotation for most of us; it suggests a situation that we'd prefer not to … [Read more...] about Looking at Risk In a Positive Way – Part 1