Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
This is not a post about copywriting - it is about an ingredient that should be part of the foundation of everything you do as an online marketer. It is more than copy, or mindset, or persuasive advertising. It should be central to how you market regardless of your niche or business model. I … [Read more...] about Do You Know the Secret Trigger Word of Successful Marketers?
It would be a grave mistake on your part to ignore the wants of the women in your niche. It's easy to get carried away with "male marketing" regardless of what you sell. The Internet is no longer the playground of geeks and male business or entrepreneurial types that we so often associate with … [Read more...] about Find Out What She Wants