Rarely does a company in the online space have just a single product. Especially, and typically, solo entrepreneurs that sell online feel it important to maintain a "stable" of products they created for themselves, others created for them, or they become affiliates and earn commissions for sending … [Read more...] about Product Release Checklist – 12 Considerations
What does military intelligence have in common with marketing intelligence? Battles are often won or lost because one side gathered more critical and relevant information on the foe than the other and therefore could attack the foe's weaknesses and vulnerabilities while taking advantage of its … [Read more...] about Marketing Intelligence – Think Military Intelligence
Every telescope has two (or more) lenses, at least one at each end. The view through each end is very different. One view diminishes the target object; but the view at the other end is totally different, vastly clarified and magnified so that one sees the subject in great detail. Every … [Read more...] about Through Which End of the Telescope Do You Look?