Most folks are followers. They're like sheep in some respects - they wait in line to get behind a leader, a pace setter, or a spokesperson. Many of these people could be the leader themselves, except they would prefer to stay out of the limelight, the public eye, or the position of attention. … [Read more...] about The Power of a Letter to the Editor
Don't mistakenly believe that corporate press kits are something reserved for the "big boys" of the business world! Press kits can be prepared and distributed by any company and they are a great way to get some positive publicity for your solo business. The idea behind a press kit is simple: … [Read more...] about Have You Created a Company Press Kit Yet?
If you were to ask me that question face to face, I'd probably do a double take and say something stupid like, "You have an advertising budget?" You see, most small solo operators that I know begin business on a shoestring and a prayer. They spend as little as possible on their business in the … [Read more...] about Where Should I Spend My Offline Advertising Budget?