Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can't justify the expense of using a custom graphic designer. It's not that we really want to be DIY (do-it-yourself) designers - we just don't have a choice given our marketing budgets. I'm … [Read more...] about Marketing Design Mistakes to Avoid
When the Internet was new and online business owners were jumping on the ship right and left, there was often the feeling that all a business owner needed to do to have a business was put up a web site, add a product or two, and the sales would begin to flow. Yes, I'll remind you once again of … [Read more...] about Six Basic Ways That Every Online Business Needs to Market Every Day
Of course the type of business you run will often dictate the accepted and profitable practices that are used in your industry. Your brand may be strong enough that having a slogan may be optional and not that critical. But in most new small business situations, I think it's preferable to add … [Read more...] about Is a Slogan or Tagline Really Important For My Business?