Every market and industry has jargon - technical speech - a unique vocabulary for terms and processes that happen in the industry. I have never heard the terms "lead magnet" outside the marketing space; of course, it just might be my limited exposure to other marketplaces. A lead magnet is … [Read more...] about Lead Magnets – What Are They and What Do They Do?
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be built on the same footing - low startup cost and potentially unlimited exposure. The article went on to say that if a business expected to compete in … [Read more...] about The Attraction of “F-R-E-E” on the Internet!