The folks over at the Better Business Bureau commissioned a study of the adult online shopper's most important issues. It seems that approximately 60% of those surveyed are primarily concerned about two things: (1) that their personal information could be stolen and sold online or reused by … [Read more...] about Internet Buyers Express Concern Over Two Main Issues
One of my favorite mentors (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the Direct Marketing Vice President at Yahoo! I call him a mentor because I feel his direction and guidance have helped me immensely in my business career. He … [Read more...] about Permission Based Marketing In a World of Interruptions
I have often made the comment, "You are the business." As a small business owner, you are the solo creator, founder, operator, and employee of your business. Without you, and everything that you know, do, and are, your business is nothing. There is no business if you don't make it so. I … [Read more...] about How Much is Yesterday’s Knowledge Worth to Your Business?