Who doesn't want customer loyalty and repeat sales in their online business? I doubt if there are many small business owners that aren't trying hard to make repeat sales the major source of their monthly income. The consumer research team of Nunez and Dreze wanted to test whether or not buyers … [Read more...] about Give Your Customers a Head Start
I think some people are born to complain. We've all been acquainted with, or at least come in contact with, this type of personality at some point in our lives. It seems that if the person is not registering a complaint, he's out of character. It's sad because we all tire of constant … [Read more...] about How Do You Handle the Constant Critic?
My wife is affectionately known around our house as "the Coupon Queen." She dissects the local daily newspaper and all the mail flyers for coupons that she can use locally to get discounts on products that she buys. I have found that using this same technique in your digital business can be … [Read more...] about Have You Ever Considered Using Coupons to Draw Traffic to Your Web Site?