Let me ask you . . . What do these marketing approaches all have in common? Before and after images of dieters Lifeless, straight, dull hair compared to vibrant "bouncy" glistening curls Smokers that have kicked the habit that now enjoy a new "lease on life" You driving your old jalopy … [Read more...] about Contrast: A Very Powerful and Persuasive Technique
It may be something you do as a matter of routine, but I've seen enough sales letters and web site catalogs that don't do this that I'm convinced some sellers just don't know what they are missing. I've often spoken of the need to do everything within your power to garner the trust and confidence … [Read more...] about A Little Secret That Sells More Information Products!