Today's post is very short . . . but sweet! The great John Caples made a discovery that can help you in your marketing regardless of your niche, your product, or your service. Would you be interested in knowing what he learned? After analyzing the 100 greatest money generating headlines of all … [Read more...] about Greatest Headlines of All Times? Here’s What They Have in Common.
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of every advertisement. That's a pretty remarkable statistic when you think about it. A few words at the top of the ad can either make … [Read more...] about A Strong Headline Grabs the Reader and Stops Him in His Tracks!
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of building a companies brand or attaching credibility to a product, but the main desired outcome is still related to getting the customer to … [Read more...] about Elements of a Great Direct Marketing Ad