The question was posed awhile back: "Is the customer always right?" What brought this discussion to my mind was an article I read recently about Macy's department stores and their customer service policies. Certainly every retail establishment is faced with the challenge of dealing with customer … [Read more...] about Is the Customer Always Right?
We're discussing the little operating changes that can easily be set up in an online business that will add greatly to your customer support process. 4. Set up a responsive help system or customer support mechanism. It doesn't have to be an expensive and complex hosted solution. The main … [Read more...] about How Accommodating Can You Be? – Part 2
Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at a brick and mortar store, the Internet environment is a pretty cold and impersonal place to be doing business given most business models. How do you know … [Read more...] about Seizing the Title of “Expert” Online!