Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can't justify the expense of using a custom graphic designer. It's not that we really want to be DIY (do-it-yourself) designers - we just don't have a choice given our marketing budgets. I'm … [Read more...] about Marketing Design Mistakes to Avoid
It may be something you do as a matter of routine, but I've seen enough sales letters and web site catalogs that don't do this that I'm convinced some sellers just don't know what they are missing. I've often spoken of the need to do everything within your power to garner the trust and confidence … [Read more...] about A Little Secret That Sells More Information Products!
I was asked by a graphic designer if starting an infographic business was a potentially profitable business idea. Infographics have become quite popular of late and his idea was to create these visually interesting images and sell them to online businesses and marketers as a source of income ... … [Read more...] about Infographics – Custom and Generic