Every market and industry has jargon - technical speech - a unique vocabulary for terms and processes that happen in the industry. I have never heard the terms "lead magnet" outside the marketing space; of course, it just might be my limited exposure to other marketplaces. A lead magnet is … [Read more...] about Lead Magnets – What Are They and What Do They Do?
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be built on the same footing - low startup cost and potentially unlimited exposure. The article went on to say that if a business expected to compete in … [Read more...] about The Attraction of “F-R-E-E” on the Internet!
One of the first and most important tasks of any web site owner is to capture at least the name and email address of every visitor possible. You must make this exchange of information relevant to the niche topic of your web site and also none threatening to the prospect so that he/she doesn't … [Read more...] about An Easy and Cost Effective Way to Add Value to Your Registrations