There has been a long-standing debate among Internet marketers about whether or not an online business owner should give his/her best content away for free. Most stand behind the argument that if you give your best away, then you will have nothing really good to sell. Others in this camp … [Read more...] about Giving Your Best as a Matter of Habit
It happens all the time. A web site owner decides that he/she wants to give away a lot of content, products, graphics, or anything else he can in order to build a large audience of targeted followers. Usually, the reason for giving things away for "free" includes a second part . . . that is, at … [Read more...] about Are You Trying to Monetize a Free Web Site?
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be built on the same footing - low startup cost and potentially unlimited exposure. The article went on to say that if a business expected to compete in … [Read more...] about The Attraction of “F-R-E-E” on the Internet!