A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing debilitater, depending upon how the fear is communicated. Of course my mind immediately began racing to apply these findings to online marketing. It's a curse I have … [Read more...] about When Using Fear Backfires in Your Marketing
Anyone that has searched online for information type products, and even physical products in some cases, has been offered one or more "bonuses" along with the purchase of the main product. The question you may be asking is this, "Does a bonus offer really increase the sale of a particular … [Read more...] about Does Adding a ‘Bonus’ to an Information Product Increase Sales?
There is one huge roadblock that stops men and women from accomplishing great things in their lives. It's the four letter "f" word . . . No, not that one . . . It's FEAR! I want to let you know that most all of us have an unhealthy attitude toward fear. It's not your fault that you … [Read more...] about Addressing Your Fears As An Entrepreneur