Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used to work retail in the sporting goods industry when I was a struggling college student trying to get my education and support my young … [Read more...] about Lead Your Customers by the Hand
You know I have often commented that "you are the business." Of course I'm talking about the fact that your business reflects your own personal ideas, traits, quirks, tendencies, and ability to be successful or not. You are the solo creator, the founder, the operator, and only employee of your … [Read more...] about Is Your Business Looking Like Stale Bread?
I remember vividly a debate carried on many years ago in one of my graduate school classes that centered on the question of whether it was a good idea to encourage students to set up and operate for-profit businesses prior to their completion of formal education. There was a very distinct … [Read more...] about How Do You Feel About Student-Owned Businesses?