If you were to ask me that question face to face, I'd probably do a double take and say something stupid like, "You have an advertising budget?" You see, most small solo operators that I know begin business on a shoestring and a prayer. They spend as little as possible on their business in the … [Read more...] about Where Should I Spend My Offline Advertising Budget?
I have not tried this strategy but I read about it and I think it would work extremely well in a solo home business application. It's relatively inexpensive and easy to do, yet it brands your business in ways that you determine and it will make your direct mail stand out from the crowd. I read … [Read more...] about Do-It-Yourself Postcard Advertising That Really Stands Out!
Some solo business owners have experienced great success by marketing their company and products off-line. That may sound weird, counter-productive, or just plain wrong. You've got to figure that online marketing is the cheapest and most widely reaching form of advertising there is. Well, … [Read more...] about Internet Marketing Off-Line