As you look at starting a business online or offline, here are a few tips I'd like to share based on my long career in small business development: 1. Most every professional career I know takes years to prepare for and get good at. Internet marketing is no different despite the never-ending hype … [Read more...] about Start-up Tips for Newbies
Many new marketers struggle with the task of "picking a niche." You know why? They believe that you must pick a niche like you pick a lunch item off the menu at McDonalds. They think there are thousands and thousands of niches and "I must pick one of them" so I'm going to pick what might be … [Read more...] about Niche – It’s Probably Not What You Think
Most of the Internet's best marketing minds agree on this philosophy: "Don't try to create interest and excitement in your prospect for your product. Find an overwhelming desire already in your prospect's mind and fill it." What does this idea suggest? Simply this . . . Selling is made … [Read more...] about Forget Trying to Create Desire For Your Product!