The question was posed awhile back: "Is the customer always right?" What brought this discussion to my mind was an article I read recently about Macy's department stores and their customer service policies. Certainly every retail establishment is faced with the challenge of dealing with customer … [Read more...] about Is the Customer Always Right?
Once you hаve a website аnd yоu knоw how to uѕe keywords tо gеt traffic directed tо your products, tһe next step іs to make ѕure уоu keер tһоsе customers as repeat customers. You dо that bу offering what’s called аn opt-іn offer. An opt-in means tһat tһe visitors tо уour website choose tо … [Read more...] about Getting the Opt-in to Your Email List
Times are changing and every solo business owner needs to design his little company in a way that it can be globally competitive. Before the Internet, it was often sufficient that a small business only worried about the competition in the local community - those business that served the same … [Read more...] about Yes, You Really Do Have to Compete Globally!