Today's post is very short . . . but sweet! The great John Caples made a discovery that can help you in your marketing regardless of your niche, your product, or your service. Would you be interested in knowing what he learned? After analyzing the 100 greatest money generating headlines of all … [Read more...] about Greatest Headlines of All Times? Here’s What They Have in Common.
The late Gary Halbert called himself "The Greatest Copywriter on the Planet." Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being truthful? Most likely. Some of you long time marketers will remember Gary as a storied copywriter and marketing legend. He wasn't shy about … [Read more...] about Focus Great Effort on Your Offer
Here's a simple bit of advice that might help you in your marketing. It's a principle most seasoned marketers have been exposed to but many still don't apply it. A friend called and asked me to take a look at his squeeze page and suggest any changes I thought might help him get more click … [Read more...] about Attraction of the Specific