Every market and industry has jargon - technical speech - a unique vocabulary for terms and processes that happen in the industry. I have never heard the terms "lead magnet" outside the marketing space; of course, it just might be my limited exposure to other marketplaces. A lead magnet is … [Read more...] about Lead Magnets – What Are They and What Do They Do?
To my way of thinking, there are two business functions that every single company needs to execute well, every day of the year, in order to be categorized as a successful business. The first function is marketing. Regardless of the product you sell, the size of your company, or the underlying … [Read more...] about How Accommodating Can You Be? – Part 1