That was the response I got when I suggested this as one way a solo small business owner might spread the word about his company without spending a fortune on advertising. The owner had a small consulting business (principally conducted over the Internet) in the human resource management field - … [Read more...] about My Little Business Sponsor a Community Event?
If you've read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted marketing to customers that have shown an interest in your business or products. Targeting prospects has so many marketing advantages, among them: It saves … [Read more...] about Market to Your Community Regardless of Your Niche
The U.S. economy is changing dramatically. It's quite apparent that geography and physical boundaries are becoming less and less critical in company strategic decisions and plans. Large industrial companies are moving overseas where cheap labor and sometimes relaxed standards or lower taxes … [Read more...] about Are You and Your Business Ready for Regionalism?