Let me ask you . . . What do these marketing approaches all have in common? Before and after images of dieters Lifeless, straight, dull hair compared to vibrant "bouncy" glistening curls Smokers that have kicked the habit that now enjoy a new "lease on life" You driving your old jalopy … [Read more...] about Contrast: A Very Powerful and Persuasive Technique
Most new business owners tend to be great advocates for their product or service as they prepare for their business launch. They become cheerleaders and proselyters for their product's features, benefits, and usefulness. They want to shout to the whole world that their "baby" is being born and … [Read more...] about Buyer or Seller Mentality – Which Do You Have at Startup?
Maybe the most difficult aspect of business marketing is conversion. Finding leads in your marketplace and taking that lead on a journey to become a buyer of your products or service. How do you turn a prospect into a buyer? Here are a few simple ideas that might help you become a better online … [Read more...] about Getting Prospects to Buy