Every market and industry has jargon - technical speech - a unique vocabulary for terms and processes that happen in the industry. I have never heard the terms "lead magnet" outside the marketing space; of course, it just might be my limited exposure to other marketplaces. A lead magnet is … [Read more...] about Lead Magnets – What Are They and What Do They Do?
One of the first and most important tasks of any web site owner is to capture at least the name and email address of every visitor possible. You must make this exchange of information relevant to the niche topic of your web site and also none threatening to the prospect so that he/she doesn't … [Read more...] about An Easy and Cost Effective Way to Add Value to Your Registrations
We've all become accustomed to expecting a freebie or some kind of give-away in return for our email address going on the list of a vendor for future contact. It just seems to be the way online business owners operate these days. There's nothing sinister about it unless the intention of the … [Read more...] about The Reason to Have a Freebie on Your Site