Anyone can choose a name. Anything will get you by. But the way I see it . . . why not find the very best name you can that will give value and meaning to your business? Sure it will take a little bit of effort and some time to come up with the perfect name, but I can tell you that finding it … [Read more...] about How to Choose a Great Name For Your Business
Of course the type of business you run will often dictate the accepted and profitable practices that are used in your industry. Your brand may be strong enough that having a slogan may be optional and not that critical. But in most new small business situations, I think it's preferable to add … [Read more...] about Is a Slogan or Tagline Really Important For My Business?
Competition for business products or services of any kind is a given. How many niches are there that don't have multiple businesses vying for the wallets of their prospects? In Hometown, USA you may not have competitors for what you sell; but on the Internet, the world is your market place and … [Read more...] about Global Competition for the Little Guy