A marketing tidbit I pulled out of my dusty notes from years ago . . . and it is more true today than ever before. I hope it might help you in some way. Part of the craft of the marketer, especially an online marketer, is to present one's self, products, offers, and claims in a way that others … [Read more...] about How Believable Are You?
Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at a brick and mortar store, the Internet environment is a pretty cold and impersonal place to be doing business given most business models. How do you know … [Read more...] about Seizing the Title of “Expert” Online!
Maybe I should have titled this "Tips from the underground" or "Marketing secrets that few businesses discover." These are not the kinds of tips you find in textbooks or "how to market your business" courses or articles. Yet, many of them are common sense based and really pretty logical in … [Read more...] about Marketing Tips For a Solo Business That Most Don’t Understand