Here's a simple bit of advice that might help you in your marketing. It's a principle most seasoned marketers have been exposed to but many still don't apply it. A friend called and asked me to take a look at his squeeze page and suggest any changes I thought might help him get more click … [Read more...] about Attraction of the Specific
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be built on the same footing - low startup cost and potentially unlimited exposure. The article went on to say that if a business expected to compete in … [Read more...] about The Attraction of “F-R-E-E” on the Internet!