All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads, and other promotional material. How do I know? It seems to be the way business marketing has evolved on the … [Read more...] about How Ethical Are Your Marketing Tactics?
What I'm about to describe to you is an actual example of the creativity and ingenuity of a small business owner. I am changing the names of both the owner and his/her niche because I am quite sure the owner wouldn't want me divulging this information about his/her business. Nevertheless, this … [Read more...] about Can’t Get Your Small Business Listed? Start Your Own List!
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email. Savvy marketers have used this technique to grab the attention of casual on-lookers and passers-by when other copy and narrative tactics simply fail … [Read more...] about Use This Strategy to Attract Customer Interest!