The late Gary Halbert called himself "The Greatest Copywriter on the Planet." Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being truthful? Most likely. Some of you long time marketers will remember Gary as a storied copywriter and marketing legend. He wasn't shy about … [Read more...] about Focus Great Effort on Your Offer
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email. Savvy marketers have used this technique to grab the attention of casual on-lookers and passers-by when other copy and narrative tactics simply fail … [Read more...] about Use This Strategy to Attract Customer Interest!