Do you create your own products, publish a blog, or distribute content of any kind? I would be extremely surprised if you don't produce some type of content. Why? Content can be almost anything you see online. The written word as in articles, blog posts, forum posts, ebooks, newsletters, … [Read more...] about Does Your Content Resonate with Your Audience?
Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can't justify the expense of using a custom graphic designer. It's not that we really want to be DIY (do-it-yourself) designers - we just don't have a choice given our marketing budgets. I'm … [Read more...] about Marketing Design Mistakes to Avoid
If you were to ask me that question face to face, I'd probably do a double take and say something stupid like, "You have an advertising budget?" You see, most small solo operators that I know begin business on a shoestring and a prayer. They spend as little as possible on their business in the … [Read more...] about Where Should I Spend My Offline Advertising Budget?